Magazine Media Literacy: Step Two

ECOMP 6016 - Assignment #5C: Select ONE magazine that you normally would not read. Post your answers to the following questions:

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1. What is the name of the magazine?  Us Magazine
2. Explain why you  wouldn’t be interested in the magazine you’ve selected.  This magazine is all about celebrities and the exploration of not just the work they do but what goes on in their lives as well. Reading about the lives of such famous people would not be my first choice, not that I haven’t sat down in the break room at work and read a similar magazine, but in those situations it is more out of boredom than interest. If the articles are about what the person is doing for work then that’s fine. It’s when the articles are about what their person is doing in the private life that often times turns me off, especially when the tone of the article comes across as exploitive and intrusive. To read such articles I feel disrespects their right to privacy and encourages the paparazzi to continue to stick their noses/cameras where perhaps they shouldn’t be.
3. Are there offensive stories or ads?  Some of the articles, those that seem intrusive, I would consider offensive because if I were in their shoes I would not appreciate that level of invasion into my private life. What I found truly offensive was the constant notices from my web browser that it had prevented the site from opening a pop-up window. It is bad enough the number of animated ad banners strewn about the webpages, but the pop-up windows cross the line because they are a popular vehicle through which viruses and malware are delivered.
4. Are you simply not the targeted audience?  Based on the ads for female clothing, cosmetics, and other products I would guess that I am not part of their target audience.
5. Are you not amenable to the techniques of persuasion the magazine uses?  The magazine clearly uses the two basic persuasion techniques of beautiful people and celebrities to draw readers in. If you can find the text within the forest of images, many headlines use intensifiers to get the reader to click on the article.
6. Are there images that you object to?  The majority of the images posted throughout the articles are of celebrities at public events, on the set of a television or movie productions, or from photo shoots. Anyway has to be ready for themselves to show up on someone’s camera at such events regardless of who you are, so I don’t find these images offensive. It’s the images taken with telescopic lenses that intrude on the celebrity’s privacy that I have an issue with, but I didn’t see any images like these on Us’s website.
7. Include the URL for the magazine.  http://www.usmagazine.com/